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THE JOURNAL

Our online Diary

VISIT US

Our Bondi Studio + Flagship Store

MADE TO LAST

How to care for your Pfeiffer

COLOUR FOCUS

Earth Tones

SPRING 2021

View the upcoming collection

PFEIFFER SIGNATURES

WOMEN IN PFEIFFER

OUR BRAND

OUR FOUNDERS

GIVING BACK

MADE IN AUSTRALIA

Our Sustainability Practices

WHAT ARE WE MADE OF?

Pfeiffer fibres

WHAT'S NEXT?

Coming soon

Pfeiffer acknowledges and pays respect to the past, present and future traditional custodians and elders of this nation and the continuation of cultural, spiritual and educational practices of aboriginal and torres strait islander peoples.

ABOUT OUR LINEN

Our linen has become one of our signature fabrics and we love manipulating it into unexpected shapes and details. We’ve taken linen away from the usual lifestyle and resort applications into day to night wear.
 
 
We’ve also found a luxurious weight that is not transparent and available in a stunning array of colours. It absorbs moisture without holding bacteria and ages beautifully with every wash.
 
 
Linen is one of the most sustainable of the natural fibres. Flax, the plant from which linen is made, is also extremely versatile. Every part of the flax plant is used to create a worthwhile product. Nothing is wasted and production is cost effective. A common by-product of flax is linseed oil, which is used for wood preservation, especially in varnishes, and flaxseed oil is also rich in omega 3. Flax is resilient and can grow in poor soil, using far less water in its consumption than cotton. According to the European Confederation of Linen and Hemp, “Across its lifecycle, a linen shirt uses 6.4 litres of water” compared to 2,700 litres for a cotton equivalent.
 
 
The United Nations Food and Agriculture Organisation state that flax uses 13 times less pesticides than potatoes, but is only approximately 1% of the world’s apparel fibre consumption. We are happy to be in that 1%.
 

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