ABOUT OUR LINEN

ABOUT OUR LINEN

Posted by Hello Pfeiffer on

Our linen has become one of our signature fabrics and we love manipulating it into unexpected shapes and details. We’ve taken linen away from the usual lifestyle and resort applications into day to night wear.
 
 
We’ve also found a luxurious weight that is not transparent and available in a stunning array of colours. It absorbs moisture without holding bacteria and ages beautifully with every wash.
 
 
Linen is one of the most sustainable of the natural fibres. Flax, the plant from which linen is made, is also extremely versatile. Every part of the flax plant is used to create a worthwhile product. Nothing is wasted and production is cost effective. A common by-product of flax is linseed oil, which is used for wood preservation, especially in varnishes, and flaxseed oil is also rich in omega 3. Flax is resilient and can grow in poor soil, using far less water in its consumption than cotton. According to the European Confederation of Linen and Hemp, “Across its lifecycle, a linen shirt uses 6.4 litres of water” compared to 2,700 litres for a cotton equivalent.
 
 
The United Nations Food and Agriculture Organisation state that flax uses 13 times less pesticides than potatoes, but is only approximately 1% of the world’s apparel fibre consumption. We are happy to be in that 1%.
 

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