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Bondi | Shop 1, 83 Glenayr Ave, Bondi

Cronulla | Shop 6, 17 Gerrale St, Cronulla

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Founded by Angela Aspradakis & Virginie Pepin in 2015, the pair design for their clientele and themselves, with a slip-on-and-go ease that is a prerequisite for the busy, modern woman. The Bondi based label is focused on perfecting the subtle details that make each piece non typical, infused with both a feminine and masculine aura that is equal parts powerful, sensual and playful, tipped off with Australian cool.

Draped, twisted and tucked dresses have become a key signature for Pfeiffer alongside bias cuts and asymmetric details that are modern, confident and creative. Fabric selections are predominantly natural with a focus on machine washable ease for the wearer and environment.

The events of 2020 have reaffirmed the brand philosophy and integrity across design and manufacturing. Smaller tightly edited seasonal collections with a strong core product offering, crafted from responsibly sourced materials. Pfeiffer is focused on supporting the local industry, carefully managing manufacturing in Sydney.

“In this new world, there is still fashion. We have come out of this smarter, learning from where the industry was and we can create meaningful changes for the future. It’s a new dawn, a new day. “